Boosting Your LinkedIn Presence in 3 Easy Steps
In the realm of successful personal branding, being visible, approachable, and valuable to your community is paramount. Brands that hide in the shadows are not strong brands. They constantly deliver value to their stakeholders, a concept known as constancy. While staying visible can be challenging, especially in this social media-driven era where LinkedIn might not be your full-time job, establishing a habit is the solution.
This habit involves delivering value regularly to your audience, thereby making a lasting impact and bolstering your network. This consistency in action over time will reveal the results of your efforts. Inspirational examples abound of individuals who have mastered this art, both in terms of network growth and strengthening relationships.
Certified coach and entrepreneur Lisa Spinelli imbues positivity and generosity, focusing on helping coaches find jobs and grow revenue. Every Tuesday, she posts career opportunities for coaches, a move that led to her consulting business expanding into a coaching arm dedicated to boosting coach success.
Anita Nowak, driven by her passion for empathy, advocates for its importance in every facet of life: relationships, communities, and organizations. She posts daily on this topic, now boasting an impressive tally of over 3,000 posts.
In response to a frequent audience question, Jade Walters started a daily internship roundup series. Her blog, The Ninth Semester, provides early career opportunities and resources for students and recent graduates. This habit not only aligned with her blog's mission but also assisted her in identifying trends in the early career recruiting industry.
By sharing daily videos on LinkedIn, Gen Furukawa surpassed his initial goal of 100,000 impressions in just 28 days. His videos, short and packed with meaningful advice, present a consistent format that attracts a broad audience.
High school junior Jake Bjorseth commenced posting on LinkedIn, creating over 1,000 posts. This activity has resulted in speaking engagements, recruiting top talent for his team, and lead generation, contributing half of his client base. Yet the genuine reason behind his consistent LinkedIn presence is personal growth and mental exercising that translates his thoughts into coherent text.
Fabian Carmargo, a coach known for potent questions, set out to post one question for a year. Apart from boosting his visibility and networking, this habit opened up his eyes to questions' influence in his day-to-day life.
To develop a consistent LinkedIn habit that effectively engages your audience and grows your network, adopt the following three steps:
1. Determine Your Pace:
Decide on a cadence that challenges but also feels manageable. Consistency is vital, whether it's daily, weekly, or biweekly. Once established, this rhythm becomes a habit.
2. Select Your Medium and Content:
Consider the medium you're comfortable creating and tailor it to your audience's preferences. It might be articles, videos, infographics, or podcast-style posts.
3. Choose Your Platform:
LinkedIn is a popular platform for career-minded professionals and entrepreneurs. However, if your audience engages more on Instagram, YouTube, or TikTok, target those platforms strategically.
Maintaining consistent visibility on LinkedIn is key to developing a strong personal brand, fostering trust, and enhancing opportunities for career advancement. Small, consistent actions can yield incredible outcomes. Start with baby steps, remain consistent, and always prioritize delivering value to your audience. With the right LinkedIn habit, you can elevate your personal brand, enlarge your network, and order your professional success, all without added stress.
- To effectively engage your audience and grow your network on LinkedIn, you should determine a manageable cadence for your content, whether it's daily, weekly, or biweekly, and stick to this rhythm to establish a consistent habit.
- Lisa Spinelli, a certified coach and entrepreneur, has found success by delivering value to her audience on LinkedIn, regularly posting career opportunities for coaches and growing her consulting business as a result.
- Anita Nowak, driven by her passion for empathy, has built an impressive tally of over 3,000 posts on social media, consistently advocating for the importance of empathy in all aspects of life and strengthening her personal brand as a result.
- Jade Walters, who provides early career opportunities and resources for students and recent graduates on her blog, The Ninth Semester, has seen success by adopting a consistent habit of sharing daily internship roundups, aligned with her blog's mission and beneficial for both her audience and her career.
