Emotional Impacts of Four Design Concepts
In the realm of web development, creating a user-friendly and engaging experience is paramount. A Professor at the Beedie School of Business at Simon Frazer University in Vancouver, Dianne Cyr, has delved deep into this subject in her book, "Emotion and Website Design."
Cyr's research emphasises that satisfaction, a measurable aspect of a user's online experience, is not a given but a result of careful design and research. This satisfaction often leads to repeat visits, contributing to the "stickiness" of a great web concept.
The book discusses four design outcomes that elicit emotions in users. These are Aesthetic Appeal, Trustworthiness, Engagement, and Persuasion.
- Aesthetic Appeal – The visual attractiveness of a website influences users' emotional response, making it a crucial design element.
- Trustworthiness – Design elements that convey reliability and credibility are essential for building user trust, a crucial factor in online interactions.
- Engagement – Features that capture and hold a user's attention, creating emotional involvement, are key to keeping users engaged.
- Persuasion – Design choices that motivate users towards desired actions by eliciting emotions play a significant role in conversion rates.
These outcomes collectively influence the emotional experience users have when interacting with a website. However, it's important to note that each user base may perceive trustworthiness differently, and research is necessary to cater to these variations.
Involving users in the product development process can bring direct benefits, such as increased sales. This can be achieved through forums, questionnaires, user's clubs, and product interaction. Designing to meet user expectations of enjoyment, such as through aesthetic, tactile, process, gamification, etc., is also recommended to create an enjoyable user experience.
Lastly, it's worth mentioning that online jewellery shoppers tend to trust a high-end, beautiful website more than a simple, cheap one. Facebook's high frequency of user visits is partly due to satisfaction, underscoring the importance of emotional design in maintaining user engagement.
For a deeper understanding and the exact phrasing, consulting "Emotion and Website Design" by Dianne Cyr directly is recommended, as current search results lack direct citations specific to this book.
- To foster trust among users, it's essential to consider ui design elements that instill a sense of reliability and credibility in the user experience, as emphasized by Dianne Cyr's research in her book, "Emotion and Website Design."
- Involving users in the ui design and development process, through methods like forums, questionnaires, user clubs, and product interaction, can lead to increased sales, a concept supported by Dianne Cyr's book, "Emotion and Website Design."
