Facial Recognition: Airlines, Retailers Embrace Tech Amid Privacy Fears
Airlines and retailers are embracing facial recognition technology, promising quicker, more convenient experiences. However, privacy concerns are mounting, with regulators stepping in to address misuse and potential data breaches.
Qantas and other airlines are promoting facial recognition for smoother travel. It's marketed as quick, secure, and convenient, but it also raises alarming privacy concerns. Once facial data is stored, it can remain in databases indefinitely, increasing the risk of identity compromise if those databases are hacked.
Social media platforms are considering face-based age verification for children, despite ongoing data misuse concerns. Meanwhile, schools are trialing facial recognition for classroom entry and cafeteria payments, sparking worries about children's data privacy.
Major retailers like Kmart have been found using facial recognition without customer consent, breaking the law. Regulators have intervened, with the European Commission proposing regulations under the EU AI Act. These regulations aim to control the use of facial recognition technology in social media and schools, becoming fully applicable by 2026.
Facial recognition technology is becoming increasingly common, but so are concerns about its misuse. Regulators are stepping in to protect privacy, with the EU leading the way in proposing strict rules for its use. As facial recognition becomes more prevalent, it's crucial to ensure it's implemented responsibly and with proper consent.
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