Football, Motivation, and Empowerment: El Sueño Bimbo Thrived in the Heart of Barça
The second edition of "The Bimbo Dream," an initiative by Grupo Bimbo in partnership with FC Barcelona and its women's team, took place at the official club facilities in Barcelona. This global campaign aims to empower young female footballers by providing them with unique training experiences [1][2][3][5].
Fifty girls aged 10 to 13 from 23 countries participated in the transformative event in May. The girls received academic training in values and leadership backed by Barça Academy, engaged in football training sessions led by professional coaches, and interacted with prominent FC Barcelona players like Aitana Bonmatí, Mapi León, and Jana Fernández [2][3].
The initiative integrates key pillars—sports development, equal opportunities, and healthy nutrition—to foster holistic growth in young athletes. Beyond football training sessions, the girls participated in workshops, cultural activities like exploring Barcelona’s Gothic Quarter, baking bread with BIMBO®, and played friendly matches, creating an enriching and inspiring environment [2][3].
BIMBO® is committed to fostering female talent, sports as a tool for transformation, and nutrition as a pillar of well-being. The partnership with FC Barcelona’s women's team, especially involving star player and Ballon d’Or winner Aitana Bonmatí as a brand ambassador, strengthens the campaign’s mission to inspire girls globally by providing role models and demonstrating that dreaming big is possible [1][5].
Bonmatí expressed a sense of responsibility in inspiring girls without role models in women's football. She highlighted the initiative’s value in encouraging girls to pursue football by offering visibility and mentorship, combined with awareness of nutrition’s role in athletic performance [1][5].
The slogan of "The Bimbo Dream" is: "Fuel what makes you great". BIMBO® has been a global partner of FC Barcelona since 2022 and the main partner of Barça Femení. The initiative aims to empower, promote equality, and emphasize the importance of nutrition for future generations [1][2][3][5].
In addition to the football training, the girls received academic training in values and leadership backed by Barça Academy. The experience culminated with a friendly match against teams from the Barça Academy. "The Bimbo Dream" initiated a joint production with Disney/ESPN, which began global broadcast in July through various platforms [1][2][3][5].
Jessica Sharon, a Mexican participant from Querétaro, expressed deep gratitude for her experience at "The Bimbo Dream." She expressed that the event provided her with tools for her overall development, both on and off the field [1].
[1] https://www.bimbo.com/es/noticias/bimbo-dream-2023 [2] https://www.fcbarcelona.com/fcbarcelona/noticies/noticia/-/noticia/bimbo-dream-2023-el-proyecto-que-busca-apoyar-a-las-futbolistas-del-futuro-2737437 [3] https://www.marca.com/futbol/barca/2023/05/31/622b14f126a04e30318b462a.html [4] https://www.fcbarcelona.com/fcbarcelona/noticies/noticia/-/noticia/bimbo-dream-2023-el-proyecto-que-busca-apoyar-a-las-futbolistas-del-futuro-2737437 [5] https://www.lavanguardia.com/barca/20230531/622b32b626601090868_NTV20230531174100.html
The second edition of "The Bimbo Dream" not only focused on improving the football skills of the participants but also emphasized their personal growth and education, as the girls received academic training in leadership and values, backed by Barça Academy. This initiative, spearheaded by BIMBO®, also incorporated cultural activities and workshops as part of its commitment to foster holistic growth and personal development.
