House of Lords Communications and Digital Committee Inquiry "A creative future" - Response from PEC
The Creative Industries Policy and Evidence Centre (PEC) has submitted a response to several key committees, addressing the future of the creative industries in the UK. The most recent submission, published on October 5, 2022, focuses on the Geography of the Creative Industries and is co-authored by Dr Tom Chivers and Professor Stuart Allan on behalf of the 'Arts, Humanities and Social Sciences' for the future of Channel 4.
The submission is a response to various ongoing reviews, including the Integrated Review: A new era of soft power?, the Competition and Markets Authority's proposed study 'Music and streaming market,' and the DCMS Committee inquiry Promoting Britain Abroad. It is also a part of the AI, Intellectual Property and Regulation category.
The UK's strengths in creative content production and AI research offer opportunities to exploit synergies. The country's strengths in AI disruption within the creative industries include a robust collaboration between academia and industry, leading to specialized talent development and innovation hubs like the new Centre for Creative AI involving University College London and the Royal College of Art. The UK benefits from rapid adoption and integration of generative AI tools across creative sectors like media, animation, design, and marketing, accelerating workflows and expanding creative possibilities.
Opportunities for future investment in the UK’s creative AI ecosystem include talent cultivation and education focused on human-AI collaboration to build skills for the AI-integrated creative economy. Developing and deploying advanced generative AI tools that serve as creative copilots, enhancing ideation, production, and iteration without replacing human creativity, is another crucial area. Investment in AI-driven workflow automation and asset management solutions that improve efficiency in narrative prototyping, editing, visual effects, and digital asset discoverability is also recommended.
Additionally, ethical frameworks and policy-making aimed at protecting creative professionals’ interests while fostering innovation are necessary, given ongoing industry debates and labour actions regarding AI use. Lastly, supporting cross-disciplinary initiatives that combine AI research with practical creative industry needs, ensuring real-world impact and commercial value, is essential.
Ongoing support for the innovation ecosystem is needed to help the creative industries address some of the UK's greatest challenges. The submission also highlights AI as a potential area for future disruption in the creative industries. Continued investment in these sectors is recommended to maintain this opportunity.
The Creative Industries Policy and Evidence Centre provides independent research and policy recommendations for the UK's creative industries, aiming to ensure their continued growth and success. The submission can be accessed on the House of Lords Communications and Digital Committee's website.
References: [1] Creative Industries Policy and Evidence Centre (2022). Submission to the House of Lords Communications and Digital Committee's 'Call for Evidence 'A Creative Future'. Retrieved from https://www.parliament.uk/business/committees/committees-a-z/lords-select/communications-committee/inquiries/parliament-2019/creative-future-2019/ [2] Creative Industries Policy and Evidence Centre (2022). Submission to the DCMS Committee inquiry Promoting Britain Abroad. Retrieved from https://www.parliament.uk/business/committees/committees-a-z/commons-select/digital-culture-media-and-sport-committee/inquiries/parliament-2019/promoting-britain-abroad-2019/ [3] Creative Industries Policy and Evidence Centre (2022). Submission to the DCMS Committee 'Cultural Placemaking and the Levelling Up Agenda'. Retrieved from https://www.parliament.uk/business/committees/committees-a-z/commons-select/digital-culture-media-and-sport-committee/inquiries/parliament-2019/cultural-placemaking-levelling-up-agenda-2019/ [4] Creative Industries Policy and Evidence Centre (2022). Submission to the Competition and Markets Authority's proposed study 'Music and streaming market'. Retrieved from https://www.gov.uk/government/consultations/music-and-streaming-market-study [5] Creative Industries Policy and Evidence Centre (2022). Submission to the Integrated Review: A new era of soft power? Retrieved from https://www.gov.uk/government/publications/integrated-review-of-defence-and-foreign-policy/integrated-review-of-defence-and-foreign-policy
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