Marketing Institutions Unite: Chartered Institute of Marketing and Zambia Institute of Marketing Join Forces
Strategic Alliance Between CIM and ZIM Benefits Marketers Globally
In a significant move, the Chartered Institute of Marketing (CIM) and the Zambia Institute of Marketing (ZIM) have formed a strategic alliance, aiming to elevate marketing standards and professionalism across the United Kingdom and Zambia.
Chris Daly, Chief Executive of CIM, expressed his enthusiasm, stating that the alliance reaffirms CIM's commitment to promoting excellence and best practices in marketing on a global scale. Danny Chanda, ZIM CEO, shared similar sentiments, proudly announcing that the partnership will richly benefit aspiring and professional marketers in Zambia.
The partnership commenced in June and offers several key benefits and opportunities for marketers in both countries.
Continuous Upskilling and Reskilling
Marketers have access to ongoing professional development through training courses, qualifications, and development programs that help them stay competent and relevant in an evolving marketing landscape.
Access to Global Professional Marketing Framework (GPMF)
ZIM adopts CIM’s GPMF, promoting high standards and aligning marketing qualifications across both regions. This creates a unified framework guiding performance management, talent attraction, and capability building for marketers.
Knowledge and Resource Sharing
The partnership facilitates exchange of research, innovative ideas, and best practices between the two institutions, enriching the marketing profession through shared expertise and support for hosted events.
Networking and Career Support
CIM’s Marketing Club, already benefiting young and junior marketers in the UK, extends opportunities for networking, mentorship, and career progression to marketers in Zambia, helping them gain tools and confidence to thrive.
Promotion of Excellence on a Global Scale
The alliance underscores a commitment to elevate marketing standards and professionalism across both countries, leveraging CIM’s established global presence and ZIM’s regional influence to enhance the profile of marketing practitioners.
Empowerment of Emerging Marketers
The partnership focuses on empowering young marketers and professionals at every career stage, creating pathways for talent recognition and leadership development in the industry.
Full-time marketing students across Zambia will have access to CIM's Marketing Club, an international community offering valuable resources and insights. The partnership will also see ZIM collaborate with CIM in disseminating research and supporting events that serve the interests of both organizations.
CIM and ZIM will explore and identify synergies between their respective academy awards through curriculum mapping exercises. The collaboration will design programmes to support the development and mobility of the marketing sector.
In summary, this alliance connects marketers in the UK and Zambia through shared standards, continuous learning, networking, and support systems, enhancing career development and raising marketing professionalism on both continents.
This information is based on announcements and statements from both organizations as of August 2025. No direct details about specific country-to-country program exchanges or joint certifications beyond the framework alignment were found, but the strategic focus is clearly on advancing careers and standards through collaboration and shared resources.
Financing for this strategic alliance will enable both CIM and ZIM to invest in education-and-self-development initiatives that foster the continuous upskilling and reskilling of marketers in both countries.
By adopting CIM's Global Professional Marketing Framework (GPMF), the partnership will facilitate business growth and strategic decision-making among professional marketers in Zambia by promoting high standards and aligning marketing qualifications across both regions.
