OpenAI's ChatGPT Hits 700M Users, Seeks Paid Marketing Engineer
OpenAI, the company behind the popular ChatGPT platform, has reached a significant milestone with 700 million weekly active users, a fourfold increase from the previous year. Now available on Apple devices, the platform is seeking a Growth Paid Marketing Platform Engineer to construct foundational marketing technology systems. This role is part of a newly formed ChatGPT Growth team, with a compensation range of $160,000 to $385,000, including equity offerings.
The successful candidate will design and implement the foundational marketing technology infrastructure for the paid marketing platform, which is currently in its early development stages. The technical scope of the role includes backend API development, data pipeline construction, and service deployment to support campaign management functions, attribution tracking, and advertising spend optimization. OpenAI has recently appointed PHD as its global media agency of record and is interviewing candidates to lead a new team focused on bringing advertisements to ChatGPT, indicating a growing focus on advertising efforts. The company aims to execute marketing at scale without external agency dependencies and potentially establish a foundation for a broader product enabling other brands to execute campaigns through ChatGPT. OpenAI has signaled its intention to develop proprietary advertising infrastructure through a job posting on September 24, 2025. The role involves building technical infrastructure for OpenAI's paid marketing operations, including campaign management tools, ad platform integrations, real-time attribution pipelines, and experimentation frameworks. It's worth noting that OpenAI is not particularly known for its own ad buying system, but rather for its artificial intelligence and language models like ChatGPT. However, many companies have developed their own ad buying systems, especially in the digital advertising realm, such as Google, Facebook, and Amazon.
OpenAI's recent milestones and hiring efforts suggest a strategic shift towards a more robust advertising ecosystem. The newly created role of Growth Paid Marketing Platform Engineer plays a crucial part in this transition, as the company seeks to construct foundational marketing technology systems for the ChatGPT platform. With a competitive compensation package and the opportunity to shape the future of advertising on a rapidly growing platform, this role presents an exciting challenge for the right candidate.
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