Over-the-Air (OTA) and Over-the-Top (OTT) Broadcast Technologies Merge, Offering Optimal Combination of Traditional and Streaming Media Services

Over-the-Air (OTA) and Over-the-Top (OTT) Broadcast Technologies Merge, Offering Optimal Combination of Traditional and Streaming Media Services

Let's crack the secrets of the small screen revolution happening across cities like Nebraska, Nashville, and Reno! This whirlwind of innovation stems from a wild collaboration between Sinclair Broadcasting, the behemoth of American television networks, and America's Public TV Stations (APTS), advocates for all things public television.

This creative hook-up is aimed at boosting local broadcasting options by introducing digital subchannels, brimming with diverse content. These virtual channels give broadcasters the superpower to cram multiple streams onto a single frequency, without needing extra spectrum, making for a more inclusive viewing experience.

In Nebraska, this partnership has birthed the "Broadcast-Enabled Streaming TV" (BEST) Channel, collabing with Sinclair's Omaha station, KPTM, to bring you the network's PBS and local programming in high dynamic range (SL-HDR1). The channel covers everything from the cherished "Backyard Farmer" to weather alerts and live coverage of the Nebraska Unicameral Legislature, wrapping up most programming available on the network's traditional TV and radio channels.

The grimoire to this spell is tucked away in the RUN3TV platform, a technology that facilitates interactive broadcast television. This sorcery enables TV stations to innovate and customize at the application services layer, creating seamless viewing experiences across all NextGen TV devices.

Former Nebraska Public Media CTO Ling Ling Sun spearheaded the project, enlisting a student design team from the University of Nebraska-Lincoln to create the channel interface. The team scored a Platinum Award from the university for their efforts, making this one project that's worth bragging about!

So, what's next in this virtual channel journey? Nashville and Reno have also jumped on the bandwagon. Keep your eyes peeled for more on this next-level approach to television! This collaboration shines a light on the untapped potential for public-commercial synergy, with diverse content, increased access to educational and informative programming, and a broader audience reach for public media. Stay tuned for updates on these exciting new subchannels!

1. The collaboration between Sinclair Broadcasting and America's Public TV Stations (APTS) is revolutionizing television, with digital subchannels offering diverse content across cities like Nebraska, Nashville, and Reno.
2. These digital subchannels, like the "Broadcast-Enabled Streaming TV" (BEST) Channel in Nebraska, allow broadcasters to stream multiple channels on a single frequency, promoting inclusivity in the viewing experience.
3. In Nebraska, the BEST Channel airs PBS and local programming in high dynamic range (SL-HDR1), featuring shows such as "Backyard Farmer," weather alerts, and live coverage of the Nebraska Unicameral Legislature.
4. The RUN3TV platform powers this innovation, enabling interactive broadcast television and customization at the application services layer for seamless viewing experiences on NextGen TV devices.
5. Former Nebraska Public Media CTO Ling Ling Sun led the project, working with a student design team from the University of Nebraska-Lincoln to create the channel interface, earning them a prestigious Platinum Award.
6. In Nashville and Reno, this partnership is also underway, further championing the next-generation of television with diverse content, increased access to educational and informative programming, and a broader audience reach for public media.
7. Data-and-cloud-computing technology plays a crucial role in this revolution, with its ability to store and process large amounts of video data essential for the smooth operation of NextGen TV.
8. This collaboration between public and commercial broadcasters, known as Over-the-Top (OTT) media streaming, is redefining entertainment, education-and-self-development, and social-media interaction by making high-quality video content accessible online.
9. Online-education and learning platforms are also benefiting from this technology, with the potential to reach a broader audience and deliver immersive educational experiences inHD video.
10. The NAB Show, the premier event for media, entertainment, and technology professionals, showcases the latest advancements in NextGen TV, offering insights into the future of broadcasting and media streaming.

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