The Role of Skin pH Importance for Knowledgeable Buyers and Strategies to Reinstate it Using Organic Goods
In the ever-evolving world of skincare, a significant shift is underway. With a growing emphasis on data- and science-based products, consumers are becoming more informed and demanding. This trend is particularly prevalent in Italy, where 45% of consumers are willing to share their personal biometric data with beauty brands.
One such product that is making waves is Provital's Marine Minerals Extract H.G. This innovative formula targets skin pH and restores ionic balance, a crucial aspect of maintaining skin's homeostasis activity—the process that maintains the skin's constant composition and properties.
The benefits of the Marine Minerals Extract H.G. are grounded in scientific results. It has been shown to have anti-aging activity, reducing skin thickness and improving elasticity after five weeks of twice-daily applications. Moreover, it improves skin's brightness and freshness by targeting blood microcirculation.
The extract, a blend of algae (mainly fucus vesiculosus) and sea salt, also boasts anti-inflammatory activity due to the bioadhesion effects of Fucus aqueous extract's polysaccharides. This makes it particularly beneficial for those dealing with skin sensitivity, acne, dryness, and irritation, concerns that have arisen due to frequent mask use during the pandemic.
In addition to its skincare benefits, the Marine Minerals Extract H.G. aligns with the new consumer's demand for an omnichannel digital experience. Brands can provide information and education about the product, its formulas, and its concepts like skin pH balance or intracellular pH, all of which are of great interest to the informed consumer.
Safety is another key concern for consumers, with 44% agreeing that natural ingredients are safer than synthetic ones. The Marine Minerals Extract H.G. meets this demand, offering a natural solution that promotes skin health by balancing skin's pH levels.
The pandemic has indeed reshaped consumer behaviour in the personal care and beauty industry. Consumers are increasingly demanding transparency about product formulas and ingredients, including supply chain and ingredient origin information. Brands that can adapt to these changes and deliver on these expectations are likely to find success.
In the realm of beauty and science, trends such as the study of how neuroscience and beauty can converge and the use of plant stem cells are gaining traction. The Marine Minerals Extract H.G., with its scientifically backed benefits and natural ingredients, is a testament to this intersection.
As consumers continue to seek out informed, science-based products, the Marine Minerals Extract H.G. stands as a beacon of innovation and a symbol of the future of skincare. Its visible presence on social media platforms and online communities, where consumers can read product experiences and reviews, further cements its position as a product to watch in the skincare world.
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