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"Tina Touli's Daily Grind: Creativity Sapped by the Traditional 9 to 5 Workday"

Creative professional delves into her Pentawards projects and the importance of acknowledging smaller achievements.

"Tina Touli's day-to-day work schedule, with its 9-to-5 structure, sapped her creativity"
"Tina Touli's day-to-day work schedule, with its 9-to-5 structure, sapped her creativity"

"Tina Touli's Daily Grind: Creativity Sapped by the Traditional 9 to 5 Workday"

In the dynamic world of design, Tina Touli continues to make a significant impact. Known for her distinctive style that balances functionality and aesthetics, Tina has worked with esteemed clients such as The New Yorker, Tate, LinkedIn, and Adobe.

One of her latest projects is the identity for the 2024 edition of the Pentawards. This prestigious award recognises excellence in packaging design, and Tina felt a strong connection to the organisation since her design studies at university.

The 2024 Pentawards identity features vibrant liquid elements, symbolising the continuous evolution of packaging design. The pentagon symbol of the awards emerges from the negative space within the fluid composition, with bold typography and vibrant colours tying the visuals together.

Tina's role in the project involved developing the identity, bringing her back to the beginning of her career. Despite not sharing details about a specific work-related challenge and how she approached it, her approach to design is evident in the exceptional packaging solutions.

Tina's work spans across various creative disciplines including bold typography, branding, graphics, and animation. Her early career was marked by a desire to avoid stagnation and a drive for new experiences. This drive led her to start with a low-budget project in London, which allowed her to survive and work on something she loved.

Apart from her design work, Tina is also an award-winning artist. She is most proud of her work on the album "The World Outside" by CEA SERIN, as it represents her greatest artistic achievement to date.

Despite the success she has achieved, Tina remains humble and continues to seek new challenges. As of 2024, the design industry's future plans with Tina are not explicitly addressed, but one thing is certain - Tina Touli's impact on the design world will continue to be felt.

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