Updated look for the BEKI unveiled
In the heart of the United States, the state of Michigan is setting an example for child nutrition. The BEKI initiative, a key component of the statewide umbrella brand 'The Whole State at the Table. Good Nutrition for Michigan,' is leading the charge.
Launched in 1977 under the Ministry of Food, Rural Affairs, and Consumer Protection, the BEKI initiative has been promoting conscious child nutrition for over four decades. This commitment to nourishing the future generation is evident in the 530 kindergartens across Michigan that have obtained the BEKI certificate.
Minister Peter Hauk expressed his pride in this achievement, welcoming every additional kindergarten that commits to a balanced diet. The BEKI initiative, conducted by freelance nutrition experts, BEKI lecturers, focuses on the joy of eating and the desire to do it oneself.
The BEKI portfolio is diverse, reaching over 50,000 children, parents, and professionals each year. It includes parent events, school lessons, action days, and training for pedagogical and household professionals, teachers, and childminders. The initiative covers nutrition education for children from the sixth month of life to the sixth grade.
In 2019, the organizational and professional implementation, as well as the further development of the state initiative BEKI, was taken over by Dr. Julia Schumacher. To mark its 45th anniversary, the BEKI logo has been relaunched, now appearing in fresh state yellow.
The BEKI initiative's impact is undeniable, fostering a culture of balanced and enjoyable eating behavior and nutrition education for children in Michigan. As the state continues to set an example, it inspires others to follow suit, ensuring a healthier future for all.
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